Thursday, October 28, 2010

QVC - the latest celebrity sellout?

It isn't the most credible way to flog your album, but with seven million viewers a month and no annoying interviewer asking probing questions about your private life, it could prove a canny choice. On Monday, Charlotte Church performed live on the cable shopping channel QVC (which in 2009 posted sales of £367.9m) to sell her new album, at a bargain £9.99. In June, Cat Deeley went on the original US channel to sell her range of jewellery. But these are what have done really well.
Currently the channel's top UK sellers are:
Acer laptop Its current highest earner – priced at around £450 – has racked up £1.7m in sales.
Emu boots Similar to the more famous Uggs, more than £1.5m worth of these sheepskin boots have been snapped up.
Liz Earle skincare QVC has sold more than £1m worth of one particular item from the Liz Earle beauty and skincare range.
Fuji camera The highest-earning gadget for the company, racking up sales of £800,000.

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